Why Does Your Website Need A Blog?
There is value in great content:
Did you know that blogs are vital for your content strategy in 2020? They position you as a thought leader and help you build a relationships with your customers.
Blogs are an inexpensive way to increase your brand awareness. It is a great way to get your customers engaged with your brand. You can use your blog post to highlight industry trends, your new products or services, or expert tips and advice. Your blog posts can be as short or long as you would like as long as they stay within your subject matter and is something that your desired audience can relate to. In addition, blog posts can:
Improve Your SEO:
Blogs can improve your ranking by positioning your website as a relevant answer to your customer’s questions. For example, if you are a clothing boutique, answering questions about the latest fall fashions will make a great blog post. Remember, today’s blog posts are all about relevancy and intent.
Convert Website Traffic Into Leads:
Businesses that include blogging as a part of their marketing strategy is 13% more likely to see a positive return-on-investment (ROI). When done properly a frequently updated blog with relevant content can be a money making machine. A high quality blog post combined with a well placed CTA is a great way to generate more leads for your business.
Establish Your Brand as an Industry Expert:
Google has become the new tool to find relevant information on just about any topic. Most people either go straight to Google, Siri, or Alexa to find answers to their questions. Your blog can be the solution they are looking for. There is a difference between selling a product and adding value. Make sure that the content you are providing adds value to your customers.
Provide Content for your Social Media:
Cross posting your on your social media can help drive traffic to your blog while giving your brand the reach and exposure it deserves. One of the major benefits of posting your blog post on social media is that it is free to do so. You can leverage the power of free marketing while increasing your revenue.