What is User Experience Design?

What exactly is user experience and UX Design and why is it important to your website?
The user experience (UX) refers to how a user feels when interacting with a system (i.e. website, mobile or web application, desktop software). UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired goals. This can be anything from find products or services after clicking on your website or downloading and using a Google chrome extension. The UX experience is an important component in the success of your website.

Why is UX Important?

Websites have become so complex and feature-rich that having a great user experience is a must. Since users access your website in numerous ways, the ease of use and accessibly should be at the top of your website planning list.

What are some of the benefits of UX design?

Your business only benefits from applications when the user is successful in using them. Some of the benefits of UX design are:

  1. Customer acquisition and retention
  2. Increased productivity
  3. Higher conversion rates
  4. Lower support costs
  5. Increased revenue

A great user experience will not leave your visitors feeling indifferent. Instead, they should feel accomplished, empowered, and satisfied. Although marketers and analysts can try their best to predict the behaviors of users,  in the end users are still largely led by emotions. While it’s not possible to predict what your users want with 100% efficacy, designing a captivating  UX is worthwhile.

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