How to Use Keywords to Boost Your SEO Rankings
If you do not know how to use keywords for search engine optimization (SEO), then you are loosing out on money.
According to statistics, 95% of people only look at search results on the first page. That means that if you are not found on the first page then you are missing out on a lot of sales opportunities.
Using keywords correctly throughout a page on your website should be a crucial part of your SEO strategy. We are going to discuss three types of keywords and why they are important.
Short tail keywords:
Short tail keywords are search phrases with only one or two words. For example, bath tub could be considered a short tail keyword for a business that is selling or installing bath tubs. Although short tail keywords can be very competitive, they should be included in your SEO strategy.
Long tail keywords:
Long tail keywords, on the other hand, are those three and four keyword phrases that are very specific to whatever you are selling. For example, family friendly pizza restaurant in NC would be a long tail keyword for a local pizza establishment. Long tail keywords are also great for PPC because the the cost per click is usually lower due to less competition.
Location based keywords:
The best way to get around the competition is to use location based keywords. Location based keywords also known as geo-targeting, is optimizing your content to appear for your target location. Google my business is a great tool to use to help with being found locally.