How to Hire an SEO Expert
If you are reading this blog post then you are considering hiring an SEO expert for your business.
Our SEO experts have been in the industry over for 18 years and have the detailed knowledge on what you should be looking for when interviewing a SEO expert. The key is to make sure you have done you research so that you are able to ask the right questions, understand the terminology that is being used, and make the best informed decision based on your business needs.
One thing to understand is that SEO is constantly evolving because businesses are constantly evolving. Your SEO expert should be aware of current industry trends and best practices. They should be able to use their knowledge and resources to create the best SEO strategy for your business.
Here are a few things to consider when interviewing SEO agencies or freelancers?
What is Their Experience?
The answer to this question is not just the number of years of experience they say that they have but also the number of websites that they have worked on. Each website is different so having someone who is diverse and has worked on different websites is going to be an asset to your company. They will be able to look at your company as unique so that the SEO strategy that they create is just as unique.
How Much Does it Cost?
If it sounds to good to be true then 9 times out of 10 it is. SEO experts typically charge what they are worth and if you find an Agency or a Freelancer that is charging substantially less then you should be asking why. We have learned from our clients who have paid less that by the time they find us they have spent more than what they originally budgeted and received less than stellar results.
Which Tools Do They Use?
There are alot of SEO tools available and most SEO experts or Freelancers can probably name quit a few, but the key here is how are they using it. Most SEO platforms have a lot of feature-rich tools available. You want to make sure that they are using the right tools for your campaign.
What are Their Results?
They should be able to offer you case studies to show you their results and the benefit for their customers. While looking at the information provided, make sure they are using different types of keywords (long tail, short tail, location based) and not just one type. This is important because you want to make sure that your website reaches the first page and that they are able to assist you in making that happen.
What are Their Contract Terms?
Although it is not uncommon for SEO contracts to be 6-12 months, you just want to make sure that you are getting updates at least quarterly. You want to make sure that the strategy that they are using is yielding results and that no changes need to be made.
Finding the right SEO expert for your campaign may take some time but is worth the process when you start to see results. If you have questions or need help with your SEO contact us today for your free consultation.