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Which Social Media Channels Works Best for Your Business?

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Let’s Get Social!
With the ever evolving world of social media, it is hard to determine which platform is best for your business. Often times business owners find themselves trying to create content for multiple social media platforms or posting the wrong type of content that adds no value.

The key to social media success is asking yourself is this content truly valuable for engaging and building relationships with your target demographic? Each platform draws a different type of audience, therefore, you need to make sure that what you are posting is the right information for that platform.

Facebook for lead generation

As of the start of 2020, Facebook is the largest social media platform with over 2 billion active monthly users. When you are thinking in terms of advertising that is a lot of people you could be marketing your business to. Facebook works well for lead generation because you can customize its platform to target specific audiences. This is great for those who sell products and services, want to drive more traffic to their website, or are just starting out and want to create brand awareness.

LinkedIn for Business-to-Business Leads

LinedIn is not just for those looking to change careers, it is also a great marketing tools for B2B marketers. B2B marketers are reporting that over 80% of their leads are coming from LinkedIn as compared to other channels such as Twitter or Instagram. With highly sophisticated targeting capabilities such as job title specification and geographic location, LinkedIn has become the go to place to make connections with decision makers.

Instagram for Visual Brand Storytelling

Since launching in 2010, Instagram has gone from a photo-posting app to a revenue generator for businesses. Instagram works well for businesses with a visual storytelling strategy. The key to Instagram marketing works well for travel, food, clothing, or other visual based businesses.

One thing to remember when using Instagram is that you are not able to leave live links in your post or stories; you are limited to just your bio. If you are wanting your followers to go to a certain page on your website then make sure that is the link that you include in your bio.

Pinterest for Inspiration and Lifestyle Tips

With its over 320 million monthly active users, Pinterest is the ideal place for those looking to attract attention for lifestyle tips. You can then send those interested in your “pins” directly to your website. Food bloggers, travel businesses, hair companies, boutiques, and other businesses can take advantage of the sales opportunities that derive for those who buy based on the platform. The key is to have great photos and videos that have relevant content for your intended audience.

Twitter for Sharing “Now” Information

Twitter allows real-time conversation with your audience. Having a sale or promotion? Want to make your audience aware of an event? Twitter is the platform to use. Although only roughly 22% of the population use Twitter, if you build a following, it can be a great way to build awareness.

Final Thoughts

Finding the right platforms to use for your business is the key to a good social media marketing strategy. Our marketing consultants take the time to get to know your brand and your goals in an effort to make sure we are using the right platform and posting the right content. If you are looking for a managed solution or a DIY option contact us today and let us help you get Social.

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