What a great way to get noticed.
Our Client is the premier resume writing and career coaching destination for those looking to change careers. The owner had been operating for over 2 years with no online presence. Seeing a slow constant growth over those years, the owner wanted to rapidly increase her brand awareness and sales.
While The Search Engine has a robust sales process and a power of persuasion, moving from solely using traditional marketing techniques to incorporating digital marketing was their biggest challenge. The Search Engine needed a way to easily communicate their services to their clients who were ready to change careers. In today’s local business environment, companies that utilize traditional marketing techniques (word of mouth, print media, etc.) solely must adapt to the digital climate to grow their market share and compete with other businesses in their niche. A recent paper by Greg Sterling, VP of strategy and insights at Local Search Association and Neal Polachek, speaks to the importance of adapting to the world of sales transformation. The situation they explain is dire: “Traditional media companies that fail to actively restructure and innovate around sales and sales automation today will see a further erosion of market share tomorrow, ceding revenue to the growing list of digital competitors and alternatives in the local digital market.”
Our Brand Partners were able to offer solutions to increase their online visibility, create a form of constant communication with clients, and automate workflows and procedures...