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Mortgage Lender in Southern Florida

Overview


Local marketing campaign sees big results.
Our client opened in 1995 and specializes in residential mortgage lending. With offices in both Boca Raton and Boynton Beach, they joined us in March of 2019, looking to drive leads to their business, increase their online ranking, and grow their brand awareness in Southern Florida.

Challenges


To accomplish these goals, we started with a thorough audit of their website. During this process, we discovered multiple services provided by their company were clumped together, rather than having their own separate pages. To increase their appeal to search engines, we encouraged the owners to create separate landing pages with engaging and unique copy.

Solutions


During their first months of service, we focused their SEO campaign on the following business services: current mortgage rates, mortgage interest rates, home equity loans, best mortgage rates, and home mortgage rates. After building presence in Boca Raton and Palm Beach County, we were able to begin focusing on their neighboring county of Broward. Their campaign was incredibly successful and within just 5 months they have 20 keywords on the first page of Google! Our SEO approach:

  • We identified how potential customers were searching through extensive keyword research.
  • We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
  • We developed and distributed SEO friendly content on relevant websites.

Scoreboard

  • +76.66% Increase in Overall Website Traffic.
  • +32.14% Growth in Google Organic Traffic.
  • +61.95% Increase in website page views.
  • +22.23% growth in sales

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