Avoid SEO mistakes with these 5 steps
Let’s Rank Higher
Having a great website with no digital presence is like having a car that has run out of gas; you are going absolutely nowhere. We often see websites that are stalled due to SEO mistakes.
Having a well planned SEO strategy is key to having your website rank high on Google. We are aware that it is difficult to keep up with the ever changing SEO trends, however, here are 5 tips to help you with your SEO strategy.
1. Optimize website Information Architecture
Website information architecture refers to the approach you take in designing and planning your website. By paying attention to your website’s information architecture and SEO on today’s Internet, you can turn your website’s design into a user experience (UX) that will create repeat business and customer loyalty.
2. Remove duplicated content
Duplicate content can cause a lot of problems for search engines thus causing your website to loose traffic and not rank as high. Duplicate content can come from more than one website having the same information or duplicate content found within your own domain. Either way, you can correct this by consolidating pages, creating title tags and meta description tags, and updating your sitemap.
3. Update Google My Business
Your business should have an updated Google My Business listing. Your listing should have information on things such as business hours, updated phone number, valid email, address, and web address. If any information changes it needs to be updated as soon as possible.
4. Get your keyword research right
A strong SEO strategy is based on strong keywords. The number 1 question is, how do you know if you’re picking the right ones? One of the most common SEO mistakes that most people make is choosing keywords that fail to take into account search engine preferences and long-tail keywords. When creating an SEO strategy, it is important to have in mind how you want to position your product and what your potential customers might be searching for. If you pick keywords that are too generic, or if you use a different phrase than what customers search for you could compromise the success of your SEO strategy.
In order to avoid this mistake, you should carefully research your keywords before you begin trying to implement your SEO strategy. The easiest way to do this is to do a Google search. Google will suggest common searches; this will give you an idea of what your customers are searching for.
Having the right keywords from the start will save you a lot of time and headaches in the long run.
5. Use best-practice linking strategy
SEO-optimizing your blog posts is a must if you are trying to increase your rankings. One thing that you have probably heard of is internal and external linking best practices. Although it is true that high-quality links can make your post more authoritative and useful to your readers, they can also give your search engine results a rankings boost as well.
SEO does not have to be overwhelming or overlooked. The key is to have an SEO strategy in place before you get started. Do your research. Do a competitor analysis. If it gets to be too much then contact one of our SEO specialists today and we will be happy to help.